A NEW Borders business is celebrating success after selling out produce on their first weekend of opening.

Josie’s Cake Co in Newtown St Boswells officially opened its doors on Saturday.

The new cake shop on Melbourne Place had a successful opening after selling out on both Saturday and Sunday.

Josie Milicevic said: “We had an incredible first weekend and sold out in under three hours on both days.

“It was great to finally meet all my customers that have been following us on our journey online, looking forward to the future of the shop!"

The cake shop provides a wide selection of baked goods including vegan and gluten free options.

The shop is open Wednesday to Sunday with baking times of 9am to 5pm.

Josie also makes cakes to order through her website including dog friendly cupcakes.

On Sunday, December 1 ‘Elfie’ will be visiting the shop from 10am to 1pm with Elf on the Shelf cupcakes available.